Ad Infinitum...

I love the names of the air conditioning companies I write articles for. Some of them are just, "So-and-so's Heating and Cooling," or "Such-and-such Air." But some of them are more interesting: Things like "Aggressive Mechanical" or "The LBA Heroes." There's usually a story behind them. Or if there's not, I make one up, for my own amusement.

One in particular, though: It's a Corpus Christi Air Conditioning company, and they call themselves CCAC. So what does CCAC stand for? Go on, guess. Try.

It stands for "Constantly Concerned About Customers." Yes, that's their actual name, I imagine it goes on their tax forms and everything. It turns out, CCAC USED to stand for "Corpus Christi Air Conditioning," as you would think... But then the company came under new management, and they changed to Constantly Concerned About Customers." Except, since the new name doesn't actually indicate that they're an air conditioning company, for clarity's sake they stick "Air Conditioning" on the end of the name and call themselves CCACAC.

It seems to me, though, that this sets their company on a slippery slope. If they changed their name based on their initials once, what's to prevent them from doing it again? Then they might become, "Comfort, Caring, Absolute Consistency, And Charisma." Which STILL doesn't have Air Conditioning in the name, so they'd have to be CCACACAC. Which would then lead to a name like, "Calvin Coolidge's All Canadian Acrobatic Clydesdales Across the Congo." Which doesn't even imply anything to DO with Air Conditioning, so they'd have to call themselves CCACACACAC.

This could literally go on forever, and eventually they would collapse under the weight of their own initials.